Understanding the "Keep Warm" strategy for deep engagement
In today's whirlwind of talent hunting, organizations are sprinting like it's a marathon to snag and keep the top percent of candidates. One key element of this process is the "Keep warm" strategy, which is especially crucial when it comes to engaging the next generation of employees, who come with their own quirky expectations and preferences that could make a cat in a suit look ordinary!
Getting a grip on ‘Keep warm’
‘Keep warm’ usually means the cozy little stretch between popping the job offer and the candidate finally strutting into the office on their first day. But when it comes to new candidates, the plot thickens! It covers the whole rollercoaster ride from that first spark of attraction to the grand finale of successful onboarding! New applicants are like curious cats, always on the prowl for new opportunities and meaningful connections. So, if you want to catch their attention, you better bring your A-game and engage them with some serious intention throughout the recruitment process!
Why staying toasty is a big deal
A solid "Keep warm" strategy is like a cozy blanket in today's job market, where applicants have more choices than a fox in a hen house! Organizations are playing a high-stakes game of musical chairs with promising candidates, where someone accepts an offer only to vanish into thin air! Research shows many job applicants receive multiple job offers, making it vital for employers to differentiate themselves and build genuine connections to prevent reneges.
Moving from Cozy to All-In
While ‘Keep warm’ sounds like a cozy blanket invitation, organizations really need to roll up their sleeves and get actively involved with new candidates! Why settle for a bland buffet of lukewarm interactions when you can spice things up with a feast of excitement, connection, and learning opportunities throughout the recruitment journey? Let’s turn that journey into a rollercoaster ride of fun! By swapping "keep warm" for "engagement," organizations are basically saying, "We’re all about those meaningful connections right from the get-go!"
Whipping up a strategy that even your cat would find engaging
To whip up a cozy keep warm strategy, organizations need to get a grip on their audience—those quirky new candidates! They are all about keeping it real, having a mission, and snagging those never-ending chances to level up! By matching those one-of-a-kind selling points with what candidates are into, organizations can create compelling narratives that resonate personally with candidates.
Creating bonds at every nook and cranny
Engagement should be sprinkled like confetti into every interaction with candidates, from the first "Ooh, shiny!" moment of interest to the grand finale of offer acceptance. By tapping into touchpoints like events, application responses, and pre-boarding activities, organizations can jazz up their unique selling points and whip up some excitement about joining the party! When you sprinkle a little personal touch and showcase all the delightful perks on the table, it’s like throwing a party for candidates that they can’t wait to RSVP (Répondez s'il vous plaît) to!
Going beyond the basics
Traditional keep warm activities like mentorship programs and online learning modules are valuable, but organizations can spice them up with a dash of excitement and a sprinkle of connection! Virtual meet-and-greets, where candidates are matched like a dating app for job seekers, along with tailoring learning experiences, can turn the mundane into the memorable—like finding a unicorn in a sea of horses!
Shifting gears from "keeping warm" to "building engagement" is like swapping out your old winter coat for a trendy new jacket! It’s all about matching those unique selling points with what the candidate is vibing with. Who knew marketing could be this much fun?
In the end, a foolproof keep warm strategy is all about sparking real connections and building lasting friendships with the applicant crowd—because who doesn’t want to be besties with the future of the workforce?
